José Sancho has joined PS21as creative director for KFC and joined the department led by Víctor Blanco. The goal is for him to help further enhance the creativity of the team working on this account.
Sancho has been working for the last six months as a freelancer. In May 2020 he left for David Miami as associate creative director. There he came from Lola MullenLowe where he worked for nearly six years as a creative copywriter. Sancho had previously worked as a creative copywriter in the Madrid office of Publicis Madrid and in London office of Young & Rubicam. Trained at the School of Advertising at the University of San Jorge and the Miami Ad School, he has also worked as a teacher. Throughout his career, he has worked for national and international brands such as Renault and Unilever, as well as Burger King and Pescanova. He has won several awards at festivals such as Cannes, D&AD, Clio Awards, The One Show, Andy Awards, and Effies, among others.