News

TRUE in charge of communication for W Barcelona

TRUE, Jungle21’s PR agency will manage the communication of the emblematic W Hotel in Barcelona after winning a competition in which four agencies participated. The first phase will be the creation of a platform that will promote the brand’s priorities: design, art, music, gastronomy, sports, and mixology.

W Barcelona, an architectural landmark built by Ricardo Bofill in 2009, is a national and international hotel icon. TRUE’s strategy is to enhance the hotel’s experiences -spa, gastronomic proposals, restaurant and cocktail bar, night club-, amplify the broad cultural ecosystem that is already part of the city and promote the vision of the hotel as an experience in itself.

“Giving relevance to a space that is already an icon of the city of Barcelona is a challenge, but, at the same time, it is a spectacular moment to be part of the revival of culture and life in general in a place as incredible as this,” according to Ana Zumalacarregui, general manager of TRUE.

The W Barcelona team at TRUE will be composed of a total of four people working between Madrid and Barcelona and will report to the marketing department of the W. Currently, TRUE works with clients such as McDonald’s, Hendrick’s, Corona, Budweiser, JustEat, or Grupo MásMóvil.

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Jungle21

PS21 Barna: a new company with the culture of PS21 and the talent of BCN

The inauguration of the company coincides with the naming of PS21 as creative agency of the year at the Eficacia Awards. The goal is to replicate that business model with the culture and identity of Barcelona. It will be led by Enric Nel-lo and Jaume Leis

Nov, 08 . 2022

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Jungle21

PS21, creative agency of the year at the Eficacia Awards

It’s the first time an independent agency has been named agency of the year. PS21, True and Pink win jury recognition at the 2022 Eficacia Awards with 6 awards in total

Nov, 03 . 2022

News

Jungle21

Líbero Creative Club, the first creative agency specialized in soccer

Líbero Creative Club is a project of Jungle21 and Líbero, a publishing company with ten years of experience that has revolutionized the way soccer stories are told. The agency is made up of creatives, journalists and designers that will unify fans and brands.

Oct, 18 . 2022
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